> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kaptured.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Pricing Plans: Studio, Brand and Scale
> Compare Kaptured AI plans, monthly credits and what each plan includes.
Kaptured AI plans are credit-based. One credit balance powers everything: images, edits and videos. Every plan comes with a monthly allowance, and when you upgrade the new credits arrive immediately.
## The plans
Prices are in US dollars, per month.
| Plan | Best for | Billed yearly | Billed monthly | Credits every month |
| ------------------------ | ------------------------------ | ------------- | -------------- | ------------------- |
| **Studio** | Solo founders and early brands | \$19/mo | \$24/mo | 1,000 |
| **Brand** (most popular) | Growing brands shipping weekly | \$49/mo | \$59/mo | 3,000 |
| **Scale** | High-velocity catalog teams | \$119/mo | \$145/mo | 8,000 |
Yearly billing saves up to 20%. **On yearly plans you still get your credits every month**, not all at once.
## Compare plans
### Make it yours
| Feature | Studio | Brand | Scale |
| --------------------------------------------------------------- | :----: | :---: | :---: |
| Use our models, or upload your own | ✓ | ✓ | ✓ |
| Set the model's age, hair, makeup and look | ✓ | ✓ | ✓ |
| Use our backgrounds, or upload your own | ✓ | ✓ | ✓ |
| Background blur and focus control | ✓ | ✓ | ✓ |
| Lens presets and photo effects | ✓ | ✓ | ✓ |
| Set the pose: pick one, describe it, or upload an example | ✓ | ✓ | ✓ |
| Save your brand's looks as reusable styles | ✓ | ✓ | ✓ |
| No Kaptured watermark on your images | ✓ | ✓ | ✓ |
| Free setup of your own models, backgrounds, templates and poses | | ✓ | ✓ |
| Our designer sends you face, background and styling options | | ✓ | ✓ |
### Shoot
| Feature | Studio | Brand | Scale |
| --------------------------------------------------------------------- | :----: | :--------: | :--------: |
| Standard and Pro quality | ✓ | ✓ | ✓ |
| Photo resolution | 1K, 2K | 1K, 2K, 4K | 1K, 2K, 4K |
| Built-in fashion intelligence | ✓ | ✓ | ✓ |
| De-AI filters (color grading) | ✓ | ✓ | ✓ |
| Upload your own accessories, footwear, retail props and pairing items | | ✓ | ✓ |
| Edit, pose variation, camera angle and color change | | ✓ | ✓ |
| Virtual Try-On for your customers | | ✓ | ✓ |
| Upload many products at once | | ✓ | ✓ |
| Multi Product Shoot (several products in one image) | | | ✓ |
| Recreate a look from a reference image | | | ✓ |
### Video
| Feature | Studio | Brand | Scale |
| ------------------------------------ | :----: | :---: | :---: |
| Turn any photo into a short video | ✓ | ✓ | ✓ |
| Save and reuse your own video styles | ✓ | ✓ | ✓ |
### Publish
| Feature | Studio | Brand | Scale |
| ---------------------------------------------------- | :----: | :---: | :---: |
| Crops sized for Amazon, Etsy, Shopify, eBay and more | ✓ | ✓ | ✓ |
| Sizes for Instagram, Facebook ads and Stories | ✓ | ✓ | ✓ |
| Any aspect ratio (1:1, 9:16, 16:9, 4:5 and more) | ✓ | ✓ | ✓ |
| Add your logo and text with Magic Edit | ✓ | ✓ | ✓ |
### Workflow and support
| Feature | Studio | Brand | Scale |
| ---------------------------------- | :------: | :------: | :-----: |
| Two-factor login security | ✓ | ✓ | ✓ |
| Use on Windows, iPhone and Android | ✓ | ✓ | ✓ |
| How fast your images are ready | Standard | Priority | Fastest |
| First access to new features | | ✓ | ✓ |
| Email support, reply within | 48h | 24h | 12h |
| Live chat support, reply within | | 1h | 30 min |
| Dedicated account manager | | | ✓ |
## Standard and Pro quality
In the studio, **Standard** is the **v1** image engine ("Best Value") and **Pro** is **v2** and **v3** ("Most Powerful").
* **Standard** is fast and affordable, great for everyday catalog volume.
* **Pro** gives the most detail and realism, for hero images, campaigns and jewelry close-ups.
You choose per image, so you control the spend. See [Final Settings and Image Engines](/ai-photo-studio/final-settings-and-image-engines).
## What credits buy
As a rough guide, 1,000 credits is about 80 Standard images or 25 Pro images at 1K. See [How Credits Work](/subscription-and-billing/credits-explained) for the full price list.
## Need more credits mid-month?
Buy a top-up pack on **Billing & Plans** without changing your plan:
| Pack | Price |
| --------------------------- | ----- |
| +1,000 credits | \$19 |
| +2,500 credits | \$39 |
| +6,000 credits (best value) | \$79 |
Top-up credits last 90 days.
## Free credits
New accounts can unlock **20 free credits** by booking a short onboarding call. The Free plan is for trying things out:
* Up to 3 products and 3 customers
* Standard (v1) image engine and square (1:1) images only
* No custom model faces, bulk upload, AI Search, Magic Edit, video, enhanced or logo downloads, or Virtual Try-On
## Want us to shoot it for you?
Our **done-for-you studio** is the full-service option. Send us your products and our team delivers finished, retouched, on-brand images and videos, with custom faces and backgrounds, creative direction and human review. Full photo sets start from about $19 per product and fully edited videos from about $29 per video. Click **Talk to sales** on **Billing & Plans** to talk to an expert.
## Choose a plan
Go to **Billing & Plans**, choose **Yearly** or **Monthly**, and click **Choose {Plan}**. You pay securely through Stripe. When you come back you'll see "Payment complete. Your credits are being applied."
Not sure which plan fits? Click **Talk to sales** on the Billing page to chat with us on WhatsApp.
Some older messages in the app mention **Pro** and **Enterprise** plans. These are the old names for **Brand** and **Scale**.
## Related articles
* [How Credits Work](/subscription-and-billing/credits-explained)
* [Managing Your Subscription](/subscription-and-billing/subscription-management)
* [Payment Troubleshooting](/subscription-and-billing/payment-troubleshooting)